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Top : Social CRM : Page 2: With the emergence of social networking and the use of social media platforms for customer service, there is now a discussion of customer relationship management via social network channels.
Articles:
Oracle's cle's - by Bob ThompsonSadly, no. Instead, Oracle promotes a vision for "social CRM" that sounds like sales automation with Web 2.0 features. Oracle's Stephen Fearon, VP of CRM On Demand and CRM Sales Development, defined social CRM in a recent podcast as "Web 2.0 techniques and networking techniques being applied to a business application." ""Fine, now reps have an updated user interface on their SFA tool, and can network with each other. That's it? (Added: 25-Nov-2009 Hits: 516 )
2011: The year when 80percent of Social CRM projects will #fail ... | CustomerThink - by Bob Thompson
A year ago Harish Kotadia declared 2010 as the year of Social CRM. With 20/20 hindsight, he was almost right. 2010 was the year of much talking about Social CRM, but there was very little in the way of real business results to match the rhetoric of industry proponents. (Added: 23-Aug-2011 Hits: 256 )
Salesforce Pushes Social CRM Technology -But Don't Expect Companies To Be Successful With Tools Alone - by Jeremiah Owyang
Salesforce launches a new set of social apps that make CRM connected to the social web. So what does it mean?""Salesforce's Twitter integration and application launch helps brands monitor what's being said. Yet despite the fanfare, the application lacks a pre-determined way to identify the profiles of Twitter profiles and primary keys within the CRM database. Secondly, the system doesn't provide a default setting to prioritize the influence (such as more followers) vs a profile with few followers -limiting the ability for brands to prioritize their support offerings. (Added: 25-Nov-2009 Hits: 468 )
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