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Top : Loyalty and Customer Retention: How do you retain the customers you already have? How do you build customer loyalty so they keep coming back. An essential part of business, here are some views and answers.
Articles:
Brands We Love (And How They Became So) - by Danielle SacksLove, loyalty, passion. When people have those feelings for your product or service, how do you manage that? Nurture it? We spoke with the brand advocates for five products we love to find out their secrets. The product-makers discussed are: Guinness, Netflix, ESPN, Luna Bar, and Harley-Davidson. (Added: 2-Mar-2005 Hits: 958 )
Ten Tips for Long-Term Client Retention - by n a
Attracting and retaining clients is essential to the success of any business. Long-term clients are likely to feel more satisfied, are more likely to refer others, and are more likely to purchase additional products and services from you. Here are 10 solid strategies for retaining your long-term customers and making sure your new customers stick around. (Added: 7-Mar-2006 Hits: 1812 )
Turn Customers Into Stark Raving Advocates With a Customer Development System : Marketing :: American Express OPEN Forum - by John Jantsch
As you read this, engage your critical thinking and see how many small exaggerations, assumptions unstated, and small falsehoods are in this article. The goal of a business is to create a customer, but the goal of a healthy, growing business it to create a customer that also creates customers. The way to do this is to make sure you over-deliver and create an experience that exceeds expectations so your customers have little choice but to tell their friends and colleagues. (Added: 28-Aug-2010 Hits: 729 )
Seven Secrets Of Customer Loyalty - by Phyllis Sheerin Ross
You want and need to keep your customers loyal to your business. Presented within this article are some secrets to doing just that. Number three is 'fix now, discuss later'. This is outstanding advice. Read on for more outstanding customer service advice. pop (Added: 18-Jan-2005 Hits: 4411 )
Undressing an online loyalty trend - by Phaedra Hise
Flash-sales online retailer Gilt recently announced that it would be offering discounts based on users' Klout scores. It's all very sexy, using online media to rank customers and their Word-of-Mouth reach and influence, then reward them based on that ability. Combine that with Gilt's business model of online flash sales, and you're in the white-hot center of Trendy Marketing. But let's undress this sexy little marketing maven and see it for what it truly is. Once you strip off the cute names and trendy concepts, this play reveals itself as one that any retailer can make. The flirty terminology may catch your eye, but stay with your loyalty fundamentals for three reliable ways to reward your most influential customers: (Added: 2-Apr-2012 Hits: 1 )
Value Propositions - by na
Responding quickly to customer choices, Bovet and Martha argue, requires a new approach to business design -- a strategic model that revolves around the creation of "value nets." Over the past year, the two men have studied 30 companies with products that range from office furniture to footwear, from auto insurance to cement. Their conclusion: The combination of demanding customers and Web-enabled business models is making the old supply chain obsolete -- and is creating something far more compelling. (Added: 12-Jul-2005 Hits: 1167 )
11 Key Customer Loyalty Trends for 2011 | Business 2 Community - by na
"2011 may well be called the year of customer loyalty," says Mark Johnson, CEO of Loyalty 360 - The Loyalty Marketer's Association. "In today's crowded marketplace, creating loyal, engaged customers is more important --- and more challenging -- than ever. That is why we are going to see a number of key trends unfold over the next year."""Johnson predicts these key trends will dominate the Loyalty Marketing Industry in 2011: (Added: 13-May-2011 Hits: 394 )
Customer Service Newsletter - by na
Customer satisfaction has long been the predominant measure of a company's success. While it's important to satisfy the customers your business serves, perhaps the most important measure of success for businesses' large and small's customer loyalty. It is customer loyalty, derived from consistent efforts to deliver customer satisfaction, which leads to an increase in sales, referrals, and profits. ""So how do you secure customer loyalty? (Added: 17-Dec-2010 Hits: 310 )
Your Existing Customer Base - by Terry Williams
It's been proven over and over again that your existing customer base is a powerful resource for potential profits. A business's powerful customer base is a sure indication that good customer service is one of its cornerstones. See how you can improve your relationship with your current customers. (Added: 18-Jan-2005 Hits: 1008 )
Customer Service Hangs Up - by Washington Post
Sprint Nextel is disconnecting service to about 1,000 subscribers who call customer service excessively, company spokeswoman Roni Singleton said. The terminated contracts represent a tiny fraction of Sprint's 53 million subscribers, and it's the first time the Reston company has used the measure. (Added: 13-Jul-2007 Hits: 868 )
Don't Focus on the Customer; Engage the Customer - by Pam McGee
How does customer engagement translate into customer loyalty? Read this article for the answers. You'll learn that the traditional ways of engaging your customer (such as using surveys) will not guarantee customer loyalty. (Added: 29-Mar-2010 Hits: 880 )
Do customers have higher customer service expectations now as compared to twenty years ago? - by Robert Bacal
It's true that customer expectations about customer service have increased and the bar has been raised. Learn about it here. (Added: 21-Oct-2006 Hits: 987 )
The Right Route to Loyalty - by R. Ganeshram
The vice president of customer loyalty services for UnumProvident Corp. tells how revamping its call center operation has insured customer satisfaction (Added: 27-Jun-2005 Hits: 1494 )
How to get every customer recommending you. - by Guy Letts
Retaining customers and gaining their personal recommendation is tremendously valuable for business. But these benefits are not achieved through warm words or processes. They are achieved through leadership, through people and through action. (Added: 25-Jul-2011 Hits: 249 )
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