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Top : CRM Customer Relationship Management: CRM or customer relationship management means: CRM is an industry term for software solutions that help enterprise businesses manage customer relationships in an organized way. Learn how technology can help improve customer service and customer contact.
Customer Relationship Management - Software, Technology, Or Philosophy
Most customers couldn't give a rat's behind about what goes on behind the scenes to provide them with a superior customer experience. But if you are in a position to develop and nurture relationships with customers, and compile and use information about them, their buying habits, and preferences, then Customer Relationship Management (CRM) is something worth looking at.
Because CRM is usually considered a technology, as in sofware platforms, it seems a bit daunting, particularly when one looks at the dizzying array of software around. What does it do? Which is best?
In this section we'll try to help you understand the basics of CRM, the software, the philosophy and intent, and even perhaps help you with buying decision.
CRM (Customer Relationship Management) Advice and Info
Social CRM for CRM - by Mike BoysenAs a grizzled CRM veteran, you probably have mixed feelings about all of this touchy feely stuff like the social customer and social business. The bottom line is that it's probably set you off a bit with regard to all these new things people are calling Social CRM. After all, you're the expert in CRM platforms, right? Who are all of these social media and PR people with all of these bizarre new software tools they're calling Social CRM? (Added: 30-Jul-2010 Hits: 322 )
Who's the Boss? - by Frederick Newell
In Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship, author Frederick Newell reminds us who should really be in charge. (Added: 27-May-2005 Hits: 653 )
No-Tech CRM - by Jason Compton
How to improve customer satisfaction without relying on software, servers, and screen pops (Added: 14-Apr-2005 Hits: 952 )
Eversheds' Partners Buy In To CRM - by Joshua Weinberger
Follow the challenges faced by the law firm Evershed based in England when it bought into CRM. Evershed's biggest issue faced was the integration of their large number of databases. You also won't want to miss the list of Evershed's lessons learned. (Added: 6-Nov-2004 Hits: 457 )
What Is Data Mining? (CRM Help) - by Robert Bacal
Data mining is really a fancy term for a process to help you understand and stay in touch with your customers, so you can provide individualized service, and customer service options. Here's a simple explanation, including the relationship of data mining to CRM. (Added: 28-Oct-2006 Hits: 682 )
Has technology improved the customer experience in most companies? - by Robert Bacal
Many companies believe that technology is a solution to help them provide better customer service. It should be. But is it? (Added: 23-Oct-2006 Hits: 538 )
Client Relationship Planning In The Banking Industry - by n/a
This article maintains that the banking industry's client relationships have recently undergone a major shift in terms of client relationship management. Read how the new multi-faced requirements of clients present a challenge and how exactly these challenges can be met to give the customer good customer service. (Added: 14-Nov-2004 Hits: 521 )
Social Media Fuels the B2B Lead Lifecycle %u2013 CRM Update is Critical! | CustomerThink - by Louis Foong
Social media plays an important role in the sales cycle, but keeping your CRM database is key.""No matter how many budget cuts your organization introduces to cope with challenging times, you somehow make room for B2B lead generation expenses. It is after all, the lifeline of your sales performance, right? The only change to this ongoing situation is the dire need to measure and quantify results, so not a penny goes to waste. (Added: 11-Jul-2010 Hits: 375 )
5 Myths about On Demand CRM Solutions | Customer Service in the Cloud - by John M Perez
Five myths related to using CRM solutions "in the cloud". (Added: 18-Nov-2011 Hits: 54 )
CRM Technology - by Meredith Gossland
CRM was supposed to bring companies closer to their clients. The basic idea was to; find out what a client wants and needs, give it to them, and get them to be your client for life. ""But as with all good technology, it hasn’t actually brought the sales teams, marketing departments, or customer service departments any closer to the customer at all! (Added: 21-Mar-2006 Hits: 640 )
Customer Relationship Management For A Higher Level Of Customer Service - by Susan Jan
For businesses large and small, profitability and success depends upon customer retention, customer relationship enhancements and customer acquisition.This is often known as Customer Relationship Management or CRM. CRM is the managing of all business and interactions with customers.""The main purpose of Customer Relationship Management is to allow businesses to better manage their customers through the introduction of reliable systems, processes and procedures for interacting with those customers. (Added: 11-Jul-2010 Hits: 364 )
People Make CRM Succeed - by Roger K. Allen
companies that focus only on the technical side of customer relationship management will either fail or achieve only partial success. If an organization is to truly become customer centric it is essential to put at least as much effort into managing the human and organizational sides of change. All of us will do well to remember the lesson from General Schwarzkopf Jr.: It is ultimately human beings and not technology that make organizations succeed. (Added: 30-Nov-2009 Hits: 466 )
CRM magazine's 2004 Service Awards: Introduction - by na
CRM magazine reveals the leading customer service vendors in seven categories (Service Leaders), and this year's five best implementations (Added: 24-May-2005 Hits: 425 )
How does BPM make effective customer relationship management? - by Ed Reiter
CRM is the front-line contact with the customer. BPM is the main tool used by the Customer Service or CRM to guarantee the customer experiences is a positive one every time they have a transaction with the organization. Without the correct processes in place, even the best Customer Service Team cannot provide a consistent experience to the organization customers. BPM is taking a new role in CRM. A well defined BPM strategy can bring transparency to the CRM or Customer Service effort. (Added: 15-Mar-2011 Hits: 128 )
Good Relationships Will Develop Your Business - by Dee Schiavelli
If you are unsure of exactly how to grow your client base and provide each client with good customer service, please read this article. You can revive your customer service skills and grow your business. (Added: 10-Feb-2010 Hits: 392 )
Two-Way Dialog: Customer Input to CRM: How Can Companies Maximize the Effectiveness of CRM Systems? - by Duane Sharp
A new approach to this marketing challenge gives customers control over a subset of information stored in CRM systems, enabling customers to provide input. (Added: 25-Mar-2010 Hits: 426 )
How to Manage Key-Client Marketing - by Ed Poll
Customer Relationship Management is partly a marketing process. The author uses a rather a unqiue simile for client retention -- one you won't soon forget. But also, the article does much to explain the role of customer relationship management in business. (Added: 5-Nov-2004 Hits: 604 )
Maximizing The Benefits Of CRM - by Byron G. Sabol
Although few law firms deny that CRM is beneficial, creating an insitutionalised firm-wide CRM culture is the real challenge facing today%u2019s lawyers. International law firm consultant Byron Sabol reveals the key ingredients for a successful CRM strategy, with particular focus on client surveys and feedback (Added: 5-Nov-2004 Hits: 745 )
Customer Centricity | Moving Beyond CRM to Drive Customer Centricity - by Steve Kraus
For decades organizations have been dealing with the challenges of delivering more efficient and more effective customer service. Traditional customer relationship management (CRM) solutions have focused on presenting every possible bit of customer information to a contact center representative, but it's the burden of the rep, through extensive training, to sort out the appropriate information and take the right actions to resolve each customer's specific issue. new (Added: 24-Dec-2011 Hits: 71 )
CRM News: Trends: CRM Trends and Misconceptions - by Denis Pombriant
To create a bubble, according to philanthropist George Soros, just take one part trend and one part misconception and mix in a reflexive manner. Some instances spring to mind of this kind of thing happening in CRM and computing. The client-server as an enterprise computing model is an early example. Then there's the idea of the experience economy and customer experience. (Added: 25-Nov-2009 Hits: 370 )
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